Welcome to DNA Advertising



 

BENEFITS:

  1. Added Value to the “CARRIER BRAND”
  2. In Your Face Advertising. From Bottle Displayed in Public/ Major Sporting Events To Being Displayed On The Fridge.
  3. Top Of The Mind Awareness.
  4. Brand Web Site Address Available 24/7
  5. Increased Revenue –Competitions, etc, Monies back on all sms’s. Marketers’ are always looking for new ways to Increase Profits/ Revenue for their Shareholders & the Like.
  6. Un-Explored Medium, Un-Tapped Potential.
  7. Most Importantly “The Carrier Brand” (Receptacle) will Benefit from all the “Unique Advertising Roll-Outs, Competitions,etc, done by the Advertising Brand. This will assure the Popularity of the Carrier Brand which will inevitably result in Increased Sales & Market Share.
  8. An Advertising “Medium” for Sponsors & Co-Sponsors of all “MAJOR SPORTING EVENTS” to make a lasting Impression.

FOR EXAMPLE:-

Wimbledon Lawn Tennis, with all their Co-Sponsors , Like Slazenger & Wilson Racquets & balls. A Sports drink “VitaAde” displaying this unique branding to all & sundry with TV footage. Every time a spectator or player takes a “swig” the Branding is in the other persons face or on a sweeping camera. 

 LIMITED EDITION

PRESIDENT OBAMA'S SOUTH AFRICAN VISIT 2013 

 

 

 

"Innovative IN YOUR FACE Advertising"

 

   

 YOUR WINDOW OF OPPORTUNITY

 

 This idea originally came to me while I was on holiday in Knysna.

I always keep a bottle of water next to my bed and in the morning when I picked up the bottle, the condensation had run down the side of the bottle and left a watermark on the table surface.

To me it looked like an animal footprint.

 DNA Advertising can come in many forms:-

a)      Fridge Magnet or   

b)      Badges, for School Caps, Blazers, Collages, Universities etc….

c)      Stamps – leaving a lasting impression.   

  

 

 

   

 You have seen the PowerAde Ad on TV where Victor Matfield takes a slug out of his squeeze bottle.

His hand covers most of the Branding but the base of the bottle is completely exposed. This is where we place your advertising.

3 x DIFFERENT CATEGORIES OF SUPPLEMENTS/ ENERGY DRINKS:-

 

1)      SPORTS DRINKS

2)      ENERGY DRINKS

3)      VITAMIN WATER

4)      Or if you want to start a new BRAND altogether:- ELEXIER “Fountain Of Youth”. Mankind has always been obsessed with a “magic tonic” the fountain of youth that will keep them “Forever Young”.

 

 

 An example of how DNA Advertising would work:-

Carrier For Example:- Diet Water Today


DIET WATER TODAY / Flavored Water, Still & Carbonated.

Why I Called It “Diet Water Today”? It’s the Age Old Adage ”If you see a Park Bench Newly Painted With A Sign On It “ WET PAINT” everybody will touch it, BUT if you put a Sign “DRY PAINT” everybody will think twice before they touch it.

REVERSE PSYCHOLOGY

 

   The idea is to use the “Big Five” Paw Prints which can either be magnetic or badge form which is affixed to the base of the mineral water bottles supplied through your 21 National Parks.

 




 

 

 

 

THESE ARE REMOVABLE AND CAN BE USED AS A BADGE ON CLOTHING OR AS A FRIDGE MAGNET.

 

 The idea is to run a competition at the same time with the “BIG 5” Paw Prints.

Everybody has a picture of the Big 5 or heard of the Big 5, but no one has the actual spoor or paw print of the Big 5.

 

Customers then text back @ R2.50/sms and state whether the print on their bottle is either from the Lion, Leopard, Elephant, Rhino or Buffalo.

 

The customers must then collect all 5 paw prints.

 

This is a great “Souvenir” and would also give South African National Parks more exposure Locally and Internationally.

 

DNA Advertising being a novel and fun way to get maximum exposure for your brand.

This in itself creates a Huge Hype around the South African National Parks, with added revenue from the sms’s and most importantly, adding value for money to the carrier brand, with this Souvenir of our wonderful Heritage as a keep sake.

 

 The Bottle  

 

 

 

 

 

 

 

 

 

 

Your Brand on the Bottle

This offers you Maximum Branding on the Surface of your Bottle

 

 And sorry to say it again BUT every time your customers take a swig, this DNA Advertising will catch the eye of all the people standing around, more HYPE created

     IN YOUR FACE ADVERTISING

 

"By the way anyone who sees “DNAAD”, advertising as “tainting” their Brand instead of "enhancing" their Brand in my opinion has NO VISION."

 

Reflection:

"Isn't it quite amazing how that "Hunka Chunka Metal" - aeroplane, flies through the air? You got that one "Wright Brother"

 “Allan May”

 

PCT INTERNATIOAL PATENT APPLICATION NO. PCT / IB2013/052882

Entitled ADVERTISING ASSEMBLY

In the name of MAY, ALLAN ROBERT

 

*ALL INFORMATION LISTED IN THIS WEBSITE IS STRICTLY CONFIDENTIAL AND PROTECTED BY INTERNATIONAL PROPERTY LAW AND“TRADEMARKS”

 ANY REFERENCE TO OR USAGE OF THE DNA SPECIFICS OR INTELLECTUAL PROPERTY AND TRADEMARK LAWS IS STRICTLY CONFIDENTIAL AND CANNOT BE USED OR PART THEREOF WITHOUT THE WRITTEN CONSENT OF THE PATENT HOLDER.

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